Strategy

When faced with disruptions and downturns, many leaders and companies instinctively focus on cutting costs to maintain profitability. But some […]

In China, livestream commerce—selling products via live video on platforms such as Taobao and TikTok—will account for as much as

Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more

Why do companies routinely succumb to the lure of rebranding? The answer, say A.G. Lafley and Roger L. Martin, the

“Planned opportunism” is the author’s term for responding to an unpredictable future by paying attention to weak signals—early evidence of

For professional services firms, the only way to address clients’ most complex issues is for specialists to work together across