Sales and marketing

As digital technology has enabled shoppers to easily research and buy products online, sellers have been scrambling after them, trying […]

U.S. businesses spend $800 billion annually on sales force compensation and another $15 billion on sales training. Yet the backward-looking

Salesmanship is central to a start-up’s success, but many entrepreneurs ignore this simple fact. They may believe that their idea

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient

It stands to reason that sales, the most social of business activities, would make use of social media. But few