4 anteriores

Mantenerse ecológico en un entorno económico difícil

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](/2008/03/the_hard_economics_of_green.html)
Destacado del 5 al 18 de marzo
Most annual reports make a respectable nod to “sustainable” these days–it’s easy for companies to devote serious resources to green growth when the economy is chugging along. Sir Stuart Rose, director ejecutivo del gigante minorista británico Marks & Spencer, says his company is making great leaps forward with Plan A–its ambitious 100-point plan to be carbon neutral and send no waste to landfill by 2012. But what happens to those good intentions when business gets rocky and shareholders see red, not green? What are the true bottom-line trade-offs? Will today’s noble initiatives fade to historic footnotes when companies struggle to survive?

Ganadores y perdedores en un mundo con restricciones de carbono

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](/2008/02/winners_and_losers_in_a_carbon.html)
Destacado del 14 de febrero al 4 de marzo
You know the old poker saying, “If you don’t know who the sucker is in a game, it’s you.” Well, sometimes business can be a lot like that. Concerns about climate change will undoubtedly spur massive market shifts–whether they come from changes in regulations, capital markets, consumer demand, or something else. And when changes come, they will create both winners and losers. Which will your company be? And what can you do to make sure that your company is a winner?

Solo es tan ecológico como su cadena de suministro

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](/2008/02/you_are_only_as_green_as_your.html)
Destacado del 6 al 13 de febrero
No company is an island and no company can go green on its own. Recent headlines about the presence of lead paint in children’s toys prove the point. You are only as good or as green as your supply chain. In this commentary, Brian Walker, director ejecutivo del fabricante de muebles Herman Miller, shares three critical steps his company has taken on the long road to being green. Read his commentary and then join the discussion: What do you think it means to be green, and how do you work with your suppliers to make it happen?

No se moleste con el consumidor «ecológico»

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](/2008/01/dont_bother_with_the_green_con.html)
Destacado del 23 de enero al 5 de febrero
Making the strategic transition from a traditional business to a green business is fraught with challenges&#8212including the unexpectedly hard marketing question facing companies today: Should we market to the green consumer, and if so, how? Steve Bishop de IDEO answers with a surprising “No.” Think he’s got it wrong? Read his thoughts here, then share your ideas.