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A Manager's Blueprint for Discovery-Driven Growth in Business
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A Manager’s Blueprint for Discovery-Driven Growth in Business

Explore the concept of discovery-driven growth, a strategy proposed by Columbia Business School Professor Rita McGrath. This approach flips traditional business planning on its head, advocating for learning and adaptability over rigid expectations and goals. Dive into its principles and learn how to successfully incorporate it into your business to navigate uncertainties and seize growth opportunities.