Strategy
Building Your Own Brand Platform
Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship platforms. …
September 1, 2022
17 min read
Strategy
All articles tagged with "Strategy"
Strategy
Selling on TikTok and Taobao
In China, livestream commerce—selling products via live video on platforms such as Taobao and TikTok—will account for as much as 20% to 25% of online sales in …
September 1, 2022
15 min read
Strategy
Should Your Company Sell on Amazon?
People who wear the Birkenstock brand of cork-and-leather sandals have a reputation for being laid-back—hardly the type to pick a fight. But for the past …
September 1, 2022
20 min read
Strategy
Customer Loyalty Is Overrated
Late in the spring of 2016 Facebook’s category-leading photo-sharing application, Instagram, abandoned its original icon, a retro camera familiar to the app’s …
January 1, 2017
20 min read
Strategy
Planned Opportunism
In the first few years of the new millennium, at the height of the boom in the offshore call-center business, Tata Consultancy Services, the Indian …
May 1, 2016
16 min read
Strategy
When Senior Managers Won’t Collaborate
Today’s professional services firms face a conundrum. As clients have globalized and confronted more-sophisticated technological, regulatory, economic, and …
March 1, 2015
22 min read