
Building Your Own Brand Platform
Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship platforms. …
All articles tagged with "Strategy"
Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship platforms. …
In China, livestream commerce—selling products via live video on platforms such as Taobao and TikTok—will account for as much as 20% to 25% of online sales in …
People who wear the Birkenstock brand of cork-and-leather sandals have a reputation for being laid-back—hardly the type to pick a fight. But for the past …
Late in the spring of 2016 Facebook’s category-leading photo-sharing application, Instagram, abandoned its original icon, a retro camera familiar to the app’s …
In the first few years of the new millennium, at the height of the boom in the offshore call-center business, Tata Consultancy Services, the Indian …
Today’s professional services firms face a conundrum. As clients have globalized and confronted more-sophisticated technological, regulatory, economic, and …