Sales and marketing
Competing on Customer Journeys
The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call …
November 1, 2015
0 min read
Sales and Marketing
All articles tagged with "Sales and Marketing"
Sales and marketing
Who’s Your Most Valuable Salesperson?
Companies have become savvy customers, often determining the solution they need, the supplier they want, and the price they’ll pay before a salesperson sets …
April 1, 2015
14 min read
Sales and marketing
What Entrepreneurs Get Wrong
Photography: Courtesy of the artist and Gow Langsford Gallery Artwork: Sara Hughes, Scales of Economy, 2007, painted cardboard, 12 m x 3 m, Red Badge of …
May 1, 2013
11 min read
Sales and marketing
Selling into Micromarkets
Artwork: Chad Wys, Arrangement in Skintones 14, 2011, chromogenic print, 30″ x 30″ For years, sales reps at a leading chemicals and services company had …
July 1, 2012
15 min read
Sales and marketing
Tweet Me, Friend Me, Make Me Buy
Artwork: Chad Wys, She’s in Pieces, 2011, paint on found canvas and frame, 6.25″ x 5.25″ x 0.75″ Not long ago a B2B rep for the virtual-meetings company PGi …
July 1, 2012
12 min read