
Customer-centricity
When CEOs Make Sales Calls
Some years ago a top executive at a global chemical firm—we’ll call him Robert—decided to meet with one of its major customers. He was new to the company, and …
March 1, 2021
19 min read
All articles tagged with "Customer-Centricity"
Some years ago a top executive at a global chemical firm—we’ll call him Robert—decided to meet with one of its major customers. He was new to the company, and …
Shana Novak/Getty Images Las empresas llevan casi 20 años intentando adoptar el enfoque en el cliente. Pero el Consejo de CMO informes que «solo el 14 por …